Better Homes and Gardens® Real Estate has announced a brand refresh that emphasizes its lifestyle expertise and reputable brand roots. The iconic real estate company, known for its focus on home and outdoor living, is recommitting to its core values by highlighting its commitment to helping people find their dream homes.
The brand refresh includes a new logo and tagline, “Inspired Living,” which reflects the company’s mission to inspire clients to live their best lives through homeownership. The new logo features a modern, stylized house icon, representing the company’s focus on both home and garden spaces.
Better Homes and Gardens® Real Estate is also launching a new marketing campaign that showcases its lifestyle expertise and commitment to providing exceptional service to clients. The company’s agents are known for their passion for home and outdoor living, and the new campaign will highlight their dedication to helping clients find the perfect home that suits their lifestyle.
In a statement, the company’s president said, “Our brand refresh allows us to better communicate our unique value proposition to clients and sets us apart in the real estate industry.” The company aims to continue serving as a trusted partner for clients looking to buy or sell a home.
With its renewed focus on lifestyle expertise and reputable brand roots, Better Homes and Gardens® Real Estate is poised to continue helping clients find their dream homes and create inspired living spaces.
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