The hospitality industry has long been guided by principles of providing high-quality rooms at a target price, in the best location, and with excellent customer service. However, technology has revolutionized the way hotels operate, becoming essential for profitability in an increasingly competitive market.
By integrating advanced technological solutions, hotels can reduce their dependence on manual labor for routine tasks, such as online and mobile check-ins and mobile apps for ordering services. Some businesses, like Hilton and IHG, have launched technology-enabled programs to streamline operations and personalize services for customers.
The need to meet Environmental, Social, and Governance (ESG) standards has also driven the increased use of technology, with energy-efficient systems and predictive maintenance technologies improving sustainability and lowering costs.
Operators are exploring the potential of AI, with AI-powered chatbots and generative AI enhancing guest interactions and efficiency. Investing in technology is crucial, with a majority of hospitality companies planning to increase their technology budgets in the coming years.
Overall, the hospitality industry is embracing technology to improve customer service, lower costs, and meet evolving guest expectations. Innovation in technologies like mobile check-ins, app-based ordering, and automated systems will be essential for success in the industry.
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Photo credit www.hospitalitynet.org
