Small Business Saturday, sandwiched between Black Friday and Cyber Monday, was started by American Express in 2010 to raise awareness about the impact of supporting small businesses. This year, 85% of consumers plan to shop “small” during the holiday season, representing a multibillion-dollar opportunity. Small Business Saturday aims to highlight small businesses during the holiday season when large retailers dominate the market.
Small businesses are defined by factors like revenue and the number of employees. They are the backbone of the economy and play a crucial role in enriching communities and creating jobs. The pandemic has brought heightened awareness of the importance of supporting small businesses and many are adapting to reach more customers through e-commerce and social media.
Small Business Saturday is seen as a reminder to support small businesses year-round. Sharing positive reviews, interacting with businesses on social media, seeking out small business sellers on larger e-commerce sites, and using small business shopping guides can help lift up local businesses. Experts emphasize that supporting small businesses goes beyond just purchasing products and extends to sharing positive experiences and promoting businesses to others.
Experts from American Express and Intuit QuickBooks provide insights into the impact of Small Business Saturday and the importance of supporting small businesses, highlighting the positive effects it can have on communities and the economy. NBC Select provides curated recommendations of products from small businesses across the country, showcasing diverse options for shoppers looking to support local businesses.
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