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Alia Bhatt Praises Ranbir Kapoor’s Fashion And Lifestyle Brand ‘ARKS’, Describing It As a ‘Dream’


Actor Ranbir Kapoor is set to launch his own fashion and lifestyle brand, ARKS, on February 14th, 2025. The brand was first introduced on social media on his birthday in 2024, and his wife Alia Bhatt recently showed her support by sharing a promotional video on her Instagram stories. In the video, Ranbir speaks about the inspiration he draws from Mumbai, his hometown, as he cycles around the city. The brand’s official Instagram page posted a video of Ranbir lying in a meadow tracing constellations to create the logo.

Having made his mark in the film industry with a variety of roles, including in films like Rockstar, Barfi, and Yeh Jawaani Hai Deewani, Ranbir Kapoor’s fans are eagerly anticipating his foray into the lifestyle space with ARKS. Alia Bhatt described the brand as “our dream” that has been in the making for 10 years. Ranbir is also currently shooting for the films Love And War and Ramayana, where he plays the role of Lord Ram in the two-part film directed by Nitesh Tiwari.

As Ranbir Kapoor continues to expand his creative endeavors beyond acting, fans are excited to see what he will bring to the fashion and lifestyle world with the launch of ARKS. With his dedication to his craft and unique vision, he is sure to make a mark in this new venture.

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