Meghan, the Duchess of Sussex, has rebranded her company from American Riviera Orchard to As Ever, unveiling a new website and Instagram account. The change comes ahead of the launch of her Netflix lifestyle show, “With Love, Meghan.” The new company will offer a wider range of products beyond locally made goods. Meghan explained that the name “As Ever” reflects her passion for cooking, crafting, and gardening, which she previously shared on her blog, The Tig. Despite concerns about social media, Meghan returned to Instagram under a new handle and is excited to share her favorite products with her followers. While American Riviera Orchard trademark application is still pending, the paperwork for As Ever was filed in September. Kyle Boulia, a spokesman for the couple, did not provide additional comment. Meghan reassured fans that while fruit preserves will still be part of the new company, there will be more products to explore. As Ever aims to capture Meghan’s evolving interests and passions, while continuing to deliver high-quality products to consumers.
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