Amazon MGM Studios has taken over creative control of the James Bond franchise, after 25 films spanning from 1962 to 2021. This move has generated concerns in the entertainment industry about potential changes to the iconic spy series, such as transitioning from movies to streaming series. However, Amazon’s ownership brings creative possibilities for unique promotions, like Bond delivering packages to Amazon customers instead of embarking on dangerous missions. The idea of Bond using his skills to provide expedited delivery services has sparked speculation about the future of the franchise under Amazon’s guidance. With Amazon’s vast resources and reach, there are numerous opportunities for innovative storytelling and product placements within the Bond universe. Some have joked that future Bond movie plots could revolve around delivering everyday items like cat food and socks to Prime members with the same flair and sophistication that fans have come to expect from the legendary character. Jeff Bezos, Amazon’s founder, who also owns The Washington Post, adds an intriguing layer to the potential creative direction of the Bond franchise.
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