Rue Madame, the French concept store known for curating fashion happiness in Hong Kong, Singapore, and Guangzhou, has introduced Aviator Nation, a 1970s-inspired California lifestyle brand. The launch was celebrated at the Guangzhou store with a retro-themed event featuring a food truck and live music, bringing a taste of California to Guangzhou.
Founded by Paige Mycoskie in 2006, Aviator Nation was born out of her love for 1970s fashion and music. Inspired by vintage pieces, she taught herself to sew and create clothing with a similar look and feel. The brand has grown into a global lifestyle brand with 19 retail locations, and the partnership with Rue Madame marks its first entry into Mainland China.
With a loyal following of celebrities and influencers like Anne Hathaway and Lady Gaga, Aviator Nation is known for its quality, premium fabrics, and attention to detail. The brand’s designs are heavily influenced by Americana, with bold colors and retro graphics, and its iconic lightning bolt logo symbolizes adventure and individuality.
Paige Mycoskie, founder and creative director of Aviator Nation, emphasizes the brand’s commitment to sustainability and community. Rue Madame’s founder and CEO, Ariane Zagury, praises the brand for its unique products and dedication to quality, community, and sustainability, making it a perfect fit for their store in Guangzhou.
Aviator Nation’s arrival in Guangzhou brings a fresh and vibrant addition to the fashion scene, offering consumers a unique and high-quality option with a nod to nostalgia and sustainability. For more information on Aviator Nation, MARKETING-INTERACTIVE has reached out to the brand for further details.
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