Activists in South Carolina joined a nationwide movement by participating in an economic blackout to protest companies slashing diversity, equity, and inclusion (DEI) initiatives. Led by organizations like the Columbia chapter of the National Action Network, participants were urged to refrain from spending money for 24 hours, with exceptions for essential items and support for small local businesses. The protest was a response to mainstream companies like Target, Walmart, Google, Amazon, and McDonald’s reducing or eliminating DEI programs in reaction to former President Trump’s executive orders banning such initiatives in federal agencies. The President of the South Carolina Small Business Chamber of Commerce expressed hope that the protest would encourage consumers to support small businesses. The activists are planning to conduct an economic study and are considering calling for a longer boycott in the future to continue advocating for DEI initiatives in corporate America. The protest aimed to show solidarity with marginalized communities and voices that were impacted by the removal of DEI programs in major corporations.
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