At the Mobile World Congress 2025 in Barcelona, TCL CSOT, a global leader in display technology, unveiled its APEX brand of premium display solutions, with a focus on its Inkjet Printing (IJP) OLED technology. APEX aims to redefine visual excellence by prioritizing image quality, user well-being, sustainability, and forward-thinking design. The CEO of TCL CSOT, Jun Zhao, highlighted the commitment to enriching viewing experiences with vibrant colors and energy efficiency while reducing carbon emissions and using responsibly sourced materials.
APEX is built on four key pillars: Amazing – Pleasant Display Experience, Protective – Reliable Vision Health, Eco-friendly – Sustainable Green and Low Carbon, and X – Unlimited Future Imagination. The APEX display solutions offer high contrast, wide color gamut coverage, ultra-high resolution, and high refresh rates to ensure clear visuals even in challenging lighting conditions. TCL CSOT also showcased innovative products such as a 13-inch tablet display and the integration of a camera-under-panel OLED display into the Lenovo Yoga Slim 9i.
The use of IJP OLED technology in APEX displays elevates visual immersion to new heights by offering exceptional color consistency, brightness, and contrast. This technology not only enhances visual fidelity but also improves energy efficiency and material sustainability in smart devices like smartphones, laptops, and VR devices.
TCL CSOT, established in 2009, continues to innovate in display technologies for various applications including TVs, mobile devices, and automotive displays. The company’s commitment to cutting-edge display solutions aligns with its goal of providing dynamic and sustainable solutions for the future.
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