Amadeus, a leading provider of technology solutions for the travel industry, released a report called Travel Dreams that delves into the desires and expectations of travelers and how technology can help fulfill those aspirations. The study, based on feedback from 6,000 travelers from various countries, sheds light on the preferences and trends shaping the travel industry.
One key finding from the research is that hotel guests are willing to pay extra for personalized features such as a specific view, an Xbox in their room, or local attractions added to their package. This insight could lead to increased revenues for hotels looking to offer these extra amenities. The study also highlights the changing influence of media channels, with social media and travel influencers now playing a larger role in inspiring travelers.
Leisure travelers value personalized service, with many willing to share personal data for tailored deals. Business travelers, on the other hand, seek more technology-driven solutions for efficiency, such as online check-in and payment options like cryptocurrency. The report also reveals the financial impact of not having travel insurance, with travelers estimating significant losses due to lack of coverage.
Travelers are also interested in virtual reality and AI experiences, with many expressing a desire to explore destinations through virtual tours and receive recommendations from AI assistants. Francisco Pérez-Lozao Rüter, president of hospitality at Amadeus, emphasizes the importance of understanding travelers’ diverse needs and leveraging technology to create exceptional experiences throughout their journey. Amadeus aims to work collaboratively with its customers to drive innovation and transformation in the travel industry.
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