Silver Jeans, a part of Western Glove Works, has revealed its 2025 spring campaign with a focus on denim and silver. The campaign features denim-on-denim outfits with a variety of styles including ultra-wide legs, barrel legs, boyfriend fits, capris, and skirts. The color silver is prominently featured in the campaign, symbolizing strength.
Celebrities and supermodels such as Levi Dylan, James Turlington, Lameka Fox, Tara Lynn, and Frida Aasen are part of the campaign, embodying the spirit of “jeaners” or those who live in their jeans. The campaign, launched by creative guru David Lipman, aims to capture the essence of denim and silver.
Lipman played a significant role in developing unique Silver Jeans styles such as denim bralettes and Hot Pants. The brand is looking to raise its profile under the leadership of Suzanne Silverstein, focusing on modernization and amplifying the quality of their products.
Silver Jeans, initially known for producing workwear, has evolved into a premium denim brand with a focus on inclusivity and value. With a core collection priced from $74 to $94, the brand aims to emphasize its unique fabrics and designs developed in collaboration with suppliers.
Silverstein credits the company’s longevity to the quality of its product, inclusivity, value, and the expertise of its long-tenured employees. The 2025 spring campaign marks a new chapter for Silver Jeans, promising a relatable and editorial approach to denim fashion.
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