Book clubs are no longer just about discussing books, as many groups now incorporate additional activities to turn their gatherings into social events. Some groups go running, make charm bracelets, or host events like blind book exchanges. These social book clubs have become popular across the U.S., providing readers with an opportunity to build friendships and seek community, particularly in a post-pandemic world. The trend of socially centered book clubs has grown significantly in recent years, with a 31% increase in book club events on Eventbrite in 2024 compared to 2023.
Many attribute the rise of unique book clubs to the COVID-19 pandemic, which gave people more time to rediscover their love for reading and a desire for meaningful relationships and in-person activities. The trendiest book clubs today incorporate activities beyond just discussing the book, such as wine tastings, blind book exchanges, and local walks or running tours. Gen Zers and millennials are particularly drawn to events that blend multiple interests.
Cities like Chicago have seen a significant growth in book-oriented events, with groups like Read and Run Club combining guided runs with book discussions in locations mentioned in the chosen book. Overall, these socially centered book clubs provide readers with a chance to connect with others, explore new interests, and escape the digital, fast-paced world in which we live.
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